Press Releases

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  • Press Releases How do high profile companies gain and keep customers in today’s disruptive, competitive market? The Brierley Institute for Customer Engagement ponders whether “Customer Engagement plus Customer Experience” offers the solution. “CE + CX = A Winning Formula” was the title of a lively panel discussion hosted by the Brierley Institute for Customer Engagement October 30 at the SMU Cox School of Business.

    November 06, 2019

  • Press Releases The Maguire Energy Institute at SMU Cox School of Business presented Tim Leach, Chairman and Chief Executive Officer of Concho Resources Inc., with the L. Frank Pitts Energy Leadership Award at a sold-out luncheon ceremony on Tuesday, April 9 on the SMU campus. At the same event, two iconic oil industry entrepreneurs and longtime supporters of SMU, Bobby B. Lyle and Cary M. Maguire, were honored with the Maguire Energy Institute Pioneer Award.

    April 09, 2019

  • Press Releases The rapidly changing field of customer engagement — how marketers attract long term customer brand loyalty — was the focus of the third annual Professors Institute at SMU Cox. The school’s Brierley Institute for Customer Engagement hosted the event in January, in partnership with Marketing EDGE, a national nonprofit with a track record of connecting students, academics and professionals to the resources they need to stay ahead.

    January 30, 2019

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